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Ep 5: Tolu Farinto - Master Your Brief.
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Ep 5: Tolu Farinto - Master Your Brief.

This culture change expert says that not speaking with the right people before or after you begin your project could do more harm than good when it comes to narrative-changing storytelling.

This episode's guest, Tolu Farinto, says knowing what you're talking about and talking to the right people is critical if you want to shift perceptions and change minds through storytelling. Not doing this could cause more harm than good. 

Wise words.

Tolu Farinto is the Partner & Ethnicity Lead of Utopia, an award-winning culture change company. He's als…

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